Pete's bedtime story: Goodnight Moon
Pete Campbell (Vincent Kartheiser)
In The Other Woman, Pete reads Goodnight Moon to his daughter Tammy. It's the same episode where he brokers the Jaguar deal that sends Joan to a client's hotel room. The writers put the gentlest book in America in the hands of the man doing the worst thing at the agency, and they knew what they were doing.
Paused Tuesdays
One still, one stack, every Tuesday morning.
The book
Goodnight Moon
Margaret Wise Brown's 1947 picture book, illustrated by Clement Hurd. Anne Carroll Moore, the New York Public Library's powerful children's librarian, disliked it, and the library didn't stock it until 1972. Its spot on the NYPL's own Mad Men list counts as penance.
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Sleuthed by @shelfsleuth · 2026-10-22
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Paused Tuesdays
One still, one stack, every Tuesday morning.
Also in Mad Men
All 26 books
Joan returns the office copy: Lady Chatterley's LoverS1 E3
Don's bedtime research: The Best of EverythingS1 E6
Don's Israel homework: ExodusS1 E6
Bert's recommendation: Atlas ShruggedS1 E8
Don's bar find: Meditations in an EmergencyS2 E1
Peggy's mother and the library copy: The Agony and the EcstasyS2 E2
Betty and the Fitzgerald stories: Babylon Revisited and Other StoriesS2 E4
Joy's morning after: The Sound and the FuryS2 E11
Sally reads to Grandpa Gene: The History of the Decline and Fall of the Roman EmpireS3 E3
Lane at the hospital: The Adventures of Tom SawyerS3 E6
Roger on Ogilvy: Confessions of an Advertising ManS3 E7
Betty in the bath: The GroupS3 E10